Professional marketers absolutely need marketing budget planning if they want a good understanding of the progress of their marketing budget at any time of the year. Yet many marketers struggle with setting up a marketing budget and implementing marketing budget planning. However, this is easier than you think. In this article, I provide a step-by-step plan to quickly set up a logical and clear structure for planning your marketing budget.
Managing the marketing budget is an essential part of marketing management. After all, marketers must carefully watch over the budget they have been allocated. Are they spending less? Then they haven’t gotten everything out of the budget. Are they spending more? Then they’ve managed their budget poorly. But how do you manage a marketing budget? In this article, I describe the three essential components of a marketing budget and give concrete examples of how to manage marketing budgets well.
Great news for marketers: the budget they receive is no longer decreasing. A positive wind is blowing through the marketing landscape. Strikingly, marketers spend less on workers, paid media and marketing agencies. Almost one-third of the marketing budget goes to marketing technology.
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These include essential cookies that are necessary for the operation of the site, as well as others that are used only for anonymous statistical purposes, for comfort settings or to display personalized content. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.